Only Wet Babies Like Change
Stephen
Shapiro (The 24/7 Innovation Group)
Abstract:
To say the global economic environment is undergoing
the most rapid change in the history of business is to state the obvious.
Unless you have been living under a rock for the past year, you know all about
the market blow following the September 11 terrorist attacks, the dot-bomb
phenomenon and the collapse of Enron. These events, combined with an already
declining global economy, have left corporate executives on edge. Yes, it’s
bad news and it’s depressing. The good news? Everyone’s in the same boat. Now
as before, the fundamentals stand: If you create a business that can adapt
quickly and flexibly to the changing economic and cultural landscape, you may
have the silver bullet you’re looking for. Simulation can be a powerful weapon
against the threat of change. Armed with new ways of thinking, simulation
practitioners can generate new, creative solutions.
