WSC 2003

WSC 2003 Final Abstracts

Keynote Address Track

Monday 8:30:00 AM 10:00:00 AM
Keynote Address

Chair: David Ferrin (General Chair)

Only Wet Babies Like Change
Stephen Shapiro (The 24/7 Innovation Group)

To say the global economic environment is undergoing the most rapid change in the history of business is to state the obvious. Unless you have been living under a rock for the past year, you know all about the market blow following the September 11 terrorist attacks, the dot-bomb phenomenon and the collapse of Enron. These events, combined with an already declining global economy, have left corporate executives on edge. Yes, itís bad news and itís depressing. The good news? Everyoneís in the same boat. Now as before, the fundamentals stand: If you create a business that can adapt quickly and flexibly to the changing economic and cultural landscape, you may have the silver bullet youíre looking for. Simulation can be a powerful weapon against the threat of change. Armed with new ways of thinking, simulation practitioners can generate new, creative solutions.

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